86%
are likely to buy something they saw on TikTok
About Ramadan
The heart of Ramadan in Malaysia is a profound sense of community, reflection and celebration. Malaysians turn to TikTok for entertainment, inspiration, and to express shared values during this sacred month.
Join us celebrating Ramadan and discover how to unleash your brand’s potential on TikTok during the upcoming season!
Insights
TikTok inspires people in Ramadan
86%
seek Ramadan-related inspiration content on TikTok
76%
say TikTok is a platform that celebrates creativity & culture during Ramadan
Ramadan Guides
Your complete guide to making the most of the Ramadan on TikTok!
Success Stories
Discover how leading brands achieve success through innovative TikTok strategies!
On-Demand
Deep dive into Ramadan with TikTok sessions and gain insights to elevate your brand!
Welcome to Ramadan Malaysia
Delilah Chan
It's time #ForYou to discover how content and community shape the Malaysian's Ramadan experience on TikTok.
The Ramadan Story
Sea Yen Ong
Uncover the Ramadan journey and explore every micro-moment on TikTok, ideal for brands seeking authentic storytelling opportunities.
Opportunities for Brands
Bianca Loo
Take a plunge into key verticals set to make waves during the TikTok Ramadan season, creating impactful and engaging experiences.
Ramadan with Impact
Viony Handojo
Unlock the secrets of leveraging branding and performance objectives to drive holistic business value, expanding your reach and diversifying your audience.
Winning Strategies for Ramadan – Panel Discussion
Ivy Yap
Hear firsthand from a leader of an established brand about how TikTok elevated their business during the Ramadan season.
Winning Strategies for Ramadan – Media & Product
Ayeshah Mirzha
Get an exclusive sneak peek into TikTok's upcoming suite of products for 2024 and gain insights into cutting-edge media strategies for Ramadan.
Play Ramadan Creatively
Irfan Khairi
Embark on a creative journey as we explore how brands and agencies can plan, diversify, and strategize their creativity in Ramadan with TikTok creative enablers.
Closing
Kelly Umberfield
Get a swift recap of the exciting insights and highlights from the TikTok Ramadan 2024 event.
Welcome to Ramadan Malaysia
8 min
The Ramadan Story
9 min
Opportunities for Brands
6 min
Ramadan with Impact
9 min
Winning Strategies for Ramadan – Panel Discussion
21 min
Winning Strategies for Ramadan – Media & Product
14 min
Play Ramadan Creatively
17 min
Closing
2 min
Activate your Ramadan campaign on TikTok!
Ramadan with TikTok 2024 Playbook is now available!
Download Playbook